Free Source of IT Analysts Reports
I found a free source of IT Analysts Reports: www.vantelo.comIt has a limited amount of free reports from Forrester, Gartner, IDC, Aberdeen and others.
Enjoy it while it lasts. Vantelo was started by a senior Silicon Valley marketing and product management professional who was tired of fighting the constant battle of securing market data to support his plans and strategies without a significant budget for market research.
Check it out and let us know about your great search tips for valuable information
A Creative Exercise to Upgrade your AR SKills
A creative approach to ranking analysts; instead of thinking Tier 1-2-3, think of them as either Oracles (those who look into the past, present and future to tell you whether your product/service will fly); Wizards and Rainmakers (who look deep into your product/service and advise on your product strategy); and the Pirates (those that derive their research from other analysts but who may also influence key groups).The real point is that from time to time you need to rethink your strategies and templates for thinking about things.I also recommend signing up for Tekrati's free weekly newsletter.http://www.tekrati.com/Opt_in/NewsletterSignUp.asp
An Intelligent Conversation on what part Blogging plays in the Communication Process for Technology Companies
An interesting discussion by Eric Kintz, VP Global Marketing Strategy & Excellence for HP on his Blog: The Marketing Excellence Blog.He brings together different perspectives on where Blogging fits in your overall Marketing Strategy along with PR, Advertising, Web and how it improves your "conversation" with your customers. What do you think?
One of the most powerful marketing tools there is
I believe that Analyst Relations, done well, is one of the most powerful marketing tools around. A few tips on creating, and sustaining a good AR program:- Be consistent. If you begin a relationship with an analyst, sustain it. If you drop the relationship without explanation, you may cause your company's brand harm
- Choose the right analyst. Spend time on finding the right analyst for your company. Someone who will get excited about what you do --- and pass that excitement on to potential customers, partners, investors...
- Create a personal connection with the analyst and be sincere about it. Be interested in who they are and what they do.
- Ask questions..Do not spend all of your time talking at the analyst. Listen to them--they talk to your customer all day long..Learn from them
This is my first post ever. Will be back with more tips soon.