nancyshapira's posterous

Forrester's Purchase of Strategic Oxygen

Although this didnt make the splash that Gartner's of AMR acquisition did- it signals a move towards more go-to-market tools for clients. I believe that this is a move that makes sense to a lot of marketing people who need real tools to quantify their decisions.  Unfortunately it will not be a part of Forrester's membership so it comes at extra cost..
Some answers to your questions by Forrester: http://www.forrester.com/sofaq
 

 

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