Gartner's prediction for Facebook
By 2012, Facebook will become the hub for social networks integration and
Web socialization.
Market implications:
The number of active users on Facebook—already the largest social network community—is
expected to rocket to more than a billion by the end of 2010. More than 15,000 websites, devices
and applications have implemented the Facebook Connect APIs and protocols to interface with
Facebook. This interoperability will become critical to the success and survival of other social
networks, communication channels and media sites.
Facebook is simply too big for firms not to factor it into their B2C strategies. Its potential for
advertising, communication, marketing and client support is huge.