Key Media Trends in 2008-Thoughts from Jupiter Media
Jupiter Media has identified the key media trends for 2008 (link to the powerpoint).•Media Fragmentation Continues•Social Media & Marketing Evolve
•Internet Video Arrives
•Personal Technology: Integration vs. Convergence
•Mobile Media & Marketing Emerge
•Rising Importance of GlobalizationJupiter analyst David Schatsky describes the continuing and growing impace that internet, social media and mobile media will have on Marketing Strategy and Consumer Behavior.